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The Hidden Costs of ‘Discounts’: How Ads Manipulate You

The Hidden Costs of ‘Discounts’: How Ads Manipulate You Discounts are highly appealing to buyers, but there is often a hidden cost. Many buyers become oblivious when offered a discount. While regulations prevent selling above the Maximum Retail Price (MRP), there’s no control over setting the MRP itself. For instance, a product might have an...

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