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ThaiMarketing Strategies
Challenges Faced by Food Businesses: Key Problems and Effective Solutions Introduction The modern food business landscape is both dynamic and demanding, shaped by numerous challenges faced by food businesses that can significantly impact growth and profitability. From persistent restaurant problems such as staffing issues and labour shortage restaurant concerns, to operational hurdles like food supply...
Learn more8 Innovative Tips for Cafés to Stand Out Table of Contents Introduction Today’s café culture is about so much more than just coffee—it’s about crafting an experience, building a vibe, and becoming that cozy second home people love to return to. With cafés springing up on every corner, simply serving a good latte isn’t enough...
Learn moreIn today’s highly competitive restaurant industry, online reviews can make or break your brand. But what if you could consistently earn glowing 5-star ratings—without directly asking your customers? This article explores proven, reputation-driven strategies that transform everyday dining experiences into memorable moments worth sharing. From leveraging subtle touchpoints to optimizing your digital presence, discover how to turn satisfied guests into enthusiastic advocates, naturally and authentically.…
Learn moreThe Truth Behind Restaurant Discounts: A Smart Marketing Strategy or a Pricing Illusion? Every business strives for success and growth, and achieving that is impossible without proper marketing strategies. Take the restaurant industry as an example—once heavily reliant on word-of-mouth, becoming a major player in the market used to be a time-consuming process. However, in...
Learn moreHow to use customer Reviews to drive more orders for your Cloud Kitchen In today’s highly competitive food industry, cloud kitchens, also known as ghost kitchens or virtual kitchens, face a unique challenge. Lacking a physical storefront to draw in walk-in customers, cloud kitchens depend solely on their online presence to build brand awareness and...
Learn moreDiscover the timeless flavours of Indian, Mughlai and Tandoor at Saima Restaurant, a beloved culinary gem located near Rabindra Sadan Metro Station, Kolkata. Established in 1998, Saima is best known for its aromatic biryani, juicy mutton chops, and hearty Indian meals served at pocket-friendly prices. With its second outlet in Russel Street and over 50,000 Zomato deliveries, Saima continues to win hearts across the city.…
Learn moreTop Strategies for Improving Your Restaurant’s Online Reputation In today’s digital-first world, your restaurant’s online reputation can make or break its success. Gone are the days when word-of-mouth recommendations were limited to casual conversations—now, they live on Google reviews, social media, and food blogs. Before diners even step through your door, they’re checking ratings, browsing photos, and...
Learn moreBalwant Singh’s Eating House – A Century of Flavour and Tradition on Harish Mukherjee Road, Bhawanipur, Kolkata Balwant Singh Dhaba – A Night View An Unexpected Discovery: My Late-Night Encounter with Balwant Singh’s Eating House We often come across certain bits of information in our day-to-day lives but tend to ignore their validity or authenticity....
Learn moreImpact of Storytelling Marketing on the Customers of a Restaurant Storytelling Marketing for Restaurant Introduction In today’s restaurant landscape, creating an emotional connection with customers is just as crucial as serving great food. Here, storytelling marketing steps in to make a difference. It helps restaurants stand out by sharing authentic stories that resonate with their...
Learn moreHow do successful local restaurants survive when competitors cut prices in half? Table of Contents Introduction In the competitive world of local dining, knowing what to do when competitor cuts prices can make or break your restaurant’s success. While slashing prices might seem like an easy way to attract customers, it’s not always sustainable. Successful...
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