Online Shopping
Unpacking the Authenticity of Online Reviews Online reviews influence nearly every buying decision today—from choosing a restaurant to booking a hotel room or buying a new laptop. Because of this heavy influence, Unpacking the authenticity of online reviews has become more important than ever. Consumers depend on honest experiences, yet not all feedback is genuine....
Learn moreThe Hidden Costs of ‘Discounts’: How Ads Manipulate You Discounts are highly appealing to buyers, but there is often a hidden cost. Many buyers become oblivious when offered a discount. While regulations prevent selling above the Maximum Retail Price (MRP), there’s no control over setting the MRP itself. For instance, a product might have an...
Learn more