Year: 2025

• Case Studies July 12, 2025

Chowman: A Case Study in Passion, Perseverance, and Pan-Indian Success Introduction: More Than Just a Brand When we think about a reputed Chinese restaurant in Kolkata, or indeed anywhere in India, Chowman immediately stands out. It’s not just one of the top 5 Chinese restaurants in Kolkata; it’s a vibrant journey of passion, culture, and...

• Cafe Culture July 3, 2025

8 Innovative Tips for Cafés to Stand Out Table of Contents Introduction Today’s café culture is about so much more than just coffee—it’s about crafting an experience, building a vibe, and becoming that cozy second home people love to return to. With cafés springing up on every corner, simply serving a good latte isn’t enough...

• Restaurant Marketing June 29, 2025

Plating and Presentation Techniques: 7 Powerful Tips to Instantly Elevate Dining Joy Plating and Presentation Techniques: The Secret Ingredient to Unforgettable Dining We truly eat with our eyes first. In today’s bustling world of restaurants and cafés, this rings truer than ever. Before the first bite reaches their lips, guests judge your food by how...

• Cafe Culture June 26, 2025

In today’s highly competitive restaurant industry, online reviews can make or break your brand. But what if you could consistently earn glowing 5-star ratings—without directly asking your customers? This article explores proven, reputation-driven strategies that transform everyday dining experiences into memorable moments worth sharing. From leveraging subtle touchpoints to optimizing your digital presence, discover how to turn satisfied guests into enthusiastic advocates, naturally and authentically.…

• Consumer Awareness June 25, 2025

The Truth Behind Restaurant Discounts: A Smart Marketing Strategy or a Pricing Illusion? Every business strives for success and growth, and achieving that is impossible without proper marketing strategies. Take the restaurant industry as an example—once heavily reliant on word-of-mouth, becoming a major player in the market used to be a time-consuming process. However, in...

• Cafe Reviews June 23, 2025

How to Write the Perfect Food Review Food reviews are nothing new in today’s digitized world. They have become an integral part of our decision-making process when browsing restaurants or cafes on platforms like Google, Yelp, TripAdvisor, Zomato, or Swiggy. Most of us tend to choose a restaurant based on its review ratings. Similarly, after...

• Cafe Culture June 9, 2025

Best Cafes to Work From in Kolkata: 2025 Guide for Remote Workers and Digital Nomads In today’s era of remote work and digital nomadism, finding the ideal workspace outside your home has become essential. For many, the search leads to cozy corners and bustling hubs—cafes to work from that offer more than just caffeine. Whether...

• Restaurant Marketing May 30, 2025

Ultimate Guide: How to Get More 5-Star Reviews for Your Business In today’s digital landscape, your online reputation plays a crucial role in the success of your restaurant, cloud kitchen, or café. 5-star reviews are the modern-day word-of-mouth—they enhance your visibility, build customer trust, and directly drive footfall and orders. However, earning consistent 5-star reviews...

• Restaurant Marketing May 25, 2025

5 Best Ways to Handle Negative Reviews: A Complete Guide for Restaurants Introduction Pros and cons are an inevitable part of life—and business is no exception. Every restaurant, no matter how popular or new, is bound to receive a mix of praise and criticism. While it’s easy to celebrate positive feedback, it’s equally important to...

• Cloud Kitchen May 12, 2025

How to use customer Reviews to drive more orders for your Cloud Kitchen In today’s highly competitive food industry, cloud kitchens, also known as ghost kitchens or virtual kitchens, face a unique challenge. Lacking a physical storefront to draw in walk-in customers, cloud kitchens depend solely on their online presence to build brand awareness and...